AXE | Dark & Gold Campaign

Axe has become one of the world’s most popular male grooming brands, by being a guy’s best first move.  Cool, adventurous and never dull, Axe is designed to keep guys a step ahead in the dating game.

Unilever’s research and development teams work with a panel of ‘expert noses’ to create Axe products, and come up with fragrances that help men smell and feel their best. But the scents aren’t just developed in the lab. Every aroma is tested on the target audience – real women.

Every year, a new Axe deodorant fragrance is launched, combining seductive scents with the latest technology, from the irresistible chocolate-inspired Dark Temptation fragrance to the stimulating Axe Rise range.


Art Director & Designer : Alireza Vaziri

Illustrator : Vahid Eslami

Copywriter : Mehdi Oloomi

Client: Unilever Iran

Magnolia Advertising Agency