Pakban | Doogh Campaign
After reviewing the position of the current Pakban brand and due to customer’s demands and concerns to increase brand’s show and the distinction of this particular product from other yogurt products in the market because of its packaging, attempts took place to create a campaign based on the importance of visual appeal. Due to this purpose that this drink is known as an Iranian traditional and healthy nutrition in community, campaign’s main focus is to create a special and important space among the product’s competitors as the emergence of a new champion amongst them.
Art Director & Designer: Alireza Vaziri
Client: Pakban Dairy