We are a small studio with big talent
One of the biggest benefits of a our studio is the strong bond we develop with our clients. We do the due diligence to understand your business and industry before we craft our strategy or creative, and every member of our team enjoys getting to know our clients personally.
A creative strategy is generally the result of a team composed of one or more copywriters, an art director and a creative director. The creative strategy generally explains how the advertising campaign will meet the advertising objectives of the business.
Your brand identity should always reflect your brand’s uniqueness, differentiation and value. For example, let’s say the goal behind your brand image is to over-deliver in customer service and get personal with your clients. If your communication is presented in a cold corporate visual design, you’ll lose the impact that you originally sought. Prospects and customers will also recognize the conflict between your message and presentation.
The two roles differ in that the designer is more concerned with execution, while the art director is concerned with the strategy behind that execution.” Design is the how. It's the foundation of all communication, the process and production of typography, color, scale, and placement. Art direction is the why.